Wednesday, September 27, 2006

Travel Girl Magazine

Travel Girl
 
by Fern Siegel, Wednesday, September 27, 2006
 
TRAVEL GIRL TREATS THE word "girl" liberally. Cher, Diane von Furstenberg and Paula Zahn have all graced its cover. And whatever their individual achievements, no one could confuse them with adolescents. Which brings us to Travel Girl's larger point: Girl is relative. To its publisher, Renee Werbin, it taps "the young at heart." And, while it may sound a bit corny, it works.
 
And I don't say that lightly.
 
"Girl" is either reserved for those who wear size 4 and consider text messaging the equivalent of conversation, or the ladies who lunch. Travel Girl, however, sweeps the prime 25-54 pool, targeting savvy, sexy and sophisticated women. It says so in its tagline--and happily, this 5-year-old bimonthly, geared to affluent readers, delivers. That's thanks to its editor, Stephanie Oswald, who spent 13 years producing and reporting travel news for CNN. Colleagues dubbed her the "travel girl," and she parlayed a nickname into a 300,000-strong circ.
 
Unlike traditional travel mags, Travel Girl doesn't showcase travel pix on its cover--it relies on cutlines like "Scotland's Castles" or "St. Lucia's Serenity." Instead, its cover girl radiates lifestyle. Travel Girl is travel-plus. A theme exemplified by Danica Patrick, better known as the Princess of Speed. She is what you'd call fast. Her idea of fun is flooring a 1,800-pound, 650 horsepower racecar at 220 mph.
 
At 24, Patrick is the first woman to lead the Indy 500, finishing in fourth place in 2005, eighth place in 2006. In a field where machismo rules, Patrick rocks. People put her on its World's Most Beautiful list, while her professional credentials would make Nascar winners swoon. No creampuff, Patrick competes in open wheel racing--one of the toughest racing disciplines. Yes, she likes pina coladas and getting caught in the rain, but after she's left the boys in the dust.
 
Travel Girl not only profiles Patrick but gives readers a crash course in Indy racing. Admittedly, it's not the standard where-do-celebs-like-to-party fare, but it is an education. Travel Girl, as you've surmised by now, is not your ordinary travel pub.
 
Patrick's interview is followed by a first-person account of a Tuscan spa, highlighting the joys of steamy baths in the thermal waters of the Dolomites. Usually, reading about someone else's relaxation aggravates me, but I'm sold on the allure. Happily, the author takes frequent side trips--be it to a Benedictine monastery or the cobblestone streets of Pienza, a gem of Renaissance architecture. I don't mind if the body melts, but I like to keep the brain active.
 
Happily, Travel Girl never uses the word "hot." Its focus is timeless rather than trendy, though it appreciates beauty--be it Sonoma, Calif., or the Isle of Ornsay. Each story ends with a "411," which earmarks a place or event, then lists key info. Also, the layout is clean, it doesn't have 55 points of entry, nor does it overdose on exclamation marks. Some travel mags make me dizzy. No one should have to take medication just to get through a feature on Europe's top hotels.
 
When Travel Girl selects a destination, it personalizes it. One contributor heard the call of Ireland and waxed poetic about the "golden gorse-covered hills." (I had to look up the word, too.) But she also discovers a "sojourn in seaweed seduction" on the Emerald Isle. That's right, the writer found the Seaweed Baths in County Sligo as well as the Broc House, a haven for Yeats fans. This is Travel Girl's forte--intimate travel, often with a holistic twist, but celebrating the total experience. Each piece tries to hit the trifecta: health, culture and exquisite landscapes, though the paean to Crested Butte, Montana, gave me pause. It's billed as a "mecca for the fit and the fearless"--of which I am neither. After all, the Unibomber considered Montana his great escape. But in fairness, you can't judge a place by its populace. Where would Washington, D.C. be?
 
Most impressive, at a time when magazines are either folding or competing in crowded categories, Travel Girl is expanding its newsstand distribution and its presence in Kimpton's boutique hotel chain. At heart, Travel Girl remains a personal expression of its staff, who clearly want women to enjoy the open road--though retire to a four-star at night. Nature is wonderful and culture inspiring, but who says you can't contemplate it from a king-sized bed with pleated cuff Ralph Lauren bedding?
 
Fern Siegel is Deputy Editor of MediaPost.
 
Magazine Rack for Wednesday, September 27, 2006: http://publications.mediapost.com/index.cfm
 
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Sunday, September 24, 2006

Drug-Free Method for Depression

 
New Drug-Free Method for Depression Often Works When Nothing Else Will

A quiet revolution is underway in the treatment of depression, guilt, anger, and other destructive emotions. Instead of drugs or psychoanalysis, psychologists and counselors are using Emotional Freedom Techniques, or EFT, which combines focused thought with fingertip tapping on key acupressure points. They claim a high success rate with lasting results.

San Francisco, CA (PRWEB) September 24, 2006 -- Depression is one of the most difficult and expensive conditions affecting Americans today. Despite a century of medical research, no one has found a treatment that works – and the number of patients affected by depression continues to increase.

But a growing number of psychologists, medical doctors, and other health care practitioners say that a simple do-it-yourself acupressure tapping technique called EFT (Emotional Freedom Techniques) can alleviate depression and other destructive emotions within minutes, with lasting results. The procedure is described in a free manual available from http://www.emofree.com/downloadeftmanual.asp?ref=prwdepressioncj

Psychiatrists used to approach depression and other emotional conditions with talk therapy, but discussing the past seldom brought relief. Today’s psychiatrists use psychoactive drugs to treat brain chemistry imbalances. While this approach may suppress symptoms, it doesn’t address the condition’s underlying causes, and when drugs are discontinued, symptoms recur.

Fred Gallo, PhD., a Pittsburgh-area psychologist and editor of the book Energy Psychology in Psychotherapy, has patients focus on unhappy events, but at the same time he has them gently tap on EFT’s key acupuncture points.

“Using EFT,” he says, “I have successfully treated fears, phobias, depression, trauma, and addictions. Its effects are rapid, dramatic, and deep.”

Since developing EFT fifteen years ago, Stanford-trained engineer Gary Craig has trained thousands of health care professionals.

“Depression responds very well to EFT,” he says. “In most cases the depressed feelings vanish or are materially reduced within a few minutes of applying it. No drugs are involved. Also, repeated applications of EFT often eliminate these feelings permanently so that they no longer reappear on a daily, weekly or monthly basis."

According to Craig, most EFT practitioners report an 80-percent success rate in treating depression and other unresolved emotional issues. Its basic premise is that the underlying cause of all negative emotions, including depression, is an energy block in one or more of the body’s meridians, the same energy pathways mapped thousands of years ago by Chinese physicians.

“The combination of tapping and mental focus releases the energy blocks,” he explains, “and the symptoms they cause are released at the same time.”

EFT is a new procedure, but already more than 300,000 – including thousands of health care practitioners – have downloaded its free manual from
http://www.emofree.com/downloadeftmanual.asp?ref=prwdepressioncj
and an additional 10,000 download it every month. The manual is available in nine languages, and EFT practitioners around the world, especially in the U.S., Canada, Europe, Japan, and Australia, teach EFT classes and work with clients.

For additional information, contact Gary Craig at 707-785-2848.

###

Press Contact: Gary Craig
Company Name: EFT
Email: email protected from spam bots
Phone: 707-785 2848
Website:
http://www.emofree.com?ref=prwdepressioncj

Wednesday, September 20, 2006

Home Electronics Survival Guide Useless In IPOD Attack

 
Technology Finally Made Simple, Author to Sign Books, Answer Technology Questions

Barb Gonzalez, Technology Simplification Guru will be signing her book, "The Home Electronics Survival Guide" at Frys Electronics Stores in San Francisco bay area on Sept 22 and Sept 23.

Grass Valley, CA (PRWEB) September 20, 2006 -- This week electronics consumers will get the chance to translate technology into understandable terms by asking questions of Technology Simplification Guru, Barb Gonzalez. Gonzalez will be at bay area Frys Electronics stores signing her recent book, “The Home Electronics Survival Guide: the Simple Guide to buying, hooking up, and understanding your home theater, tv's, dvd's, dvr's, remote controls and more.”

The author, Barb Gonzalez, will be autographing books and answering questions, Friday September 22nd at Frys Electronics in Sunnyvale located at 1077 East Arques Avenue and Saturday, September 23rd in Fremont at 43800 Osgood Road.

About "The Home Electronics Survival Guide”: The book fills the need to simplify terms and technologies for consumers who continue to be baffled by today’s electronics as well as the never-ending introduction of new innovations like hd-dvd, extended digital surround sound and more. Step by step brief, plain English instructions and over 300 illustrations make the book easy to follow for those of us who struggle to understand how to put together and use our tv's and components. As innovations like iptv, and convergence with our computers loom in the years to come, it’s important to get some of the basic concepts down so the future is less confusing.

About the Author: Barb Gonzalez is a leader in the movement to make home entertainment easier for the consumer to use and understand. As the author and illustrator of “The Home Electronics Survival Guide--The simple guide to understanding, hooking up and buying tv, hdtv, dvds, Home Theater, Remote Controls and more!”, she is the first to use cartoon illustrations, photographs and brief explanations to simplify technology.

Years of experience helping consumers in retail electronics, inspired Barb to write and illustrate a series of books called The Home Electronics Survival Guide. With these books, she increases the average consumer’s understanding of their home electronics systems. In addition to the books, Home Electronics Survival gives tips and information through the website, www.easier.tv, an e-book shopping guide, monthly tech news explained in a monthy e-zine. To further educate the public, she is a frequent guest on radio and TV talk shows and is a guest speaker to the trade. Consumers can also attend workshops, seminars/book signings at select retail stores throughout the United States.

###

Press Contact: Barbara Gonzalez
Company Name: Home Electronics Survival
Email: email protected from spam bots
Phone: 530-271-2227
Website:
www.easier.tv

Monday, September 18, 2006

New On-line Youth Forum Launched

Teens Get New Internet Forum for Support, Advice, and Friendship
 
Youth Empowerment Center expands reach to cyberspace to offer teens a safe environment and support beyond the limitations of geography and time
 
San Diego, CA - September 20, 2006 - The Eugene Bowman Economic Empowerment Center announced today that it has created a new online message board/Internet forum for teens. Teens that register can access the forum 24 hours a day, 7 days a week and read messages, ask questions, discuss issues, and share information about things that are important to them, but that they may have trouble discussing with current friends or family. There is no fee to use the forum, which is located at: http://forum.empowering-youth.org/
 
“We want to reach out to kids who have access to computers, but may not be able to come to our youth center,” said Lorraine Bowman, president of the EBEEC. “The forum also allows kids to keep their identity confidential if they are in trouble or scared. We want kids to feel safe in getting the help and advice they need.” 
 
Teens do not often get a sounding board for issues that affect them on a daily basis – the goal of the forum is to provide one where feedback and advice is provided not only by peers, but also experienced staff as needed so that youth can benefit from those with age and experience beyond what they may receive on teen-only systems, or public forums were caring adult supervision may not always be available. The staff members do not “police” the forums, but monitor activity and step in when as needed to present a more rounded view of situations, or present other options that may not be suggested by other teens. The staff does constantly watch for any possible forum visitors that may not be who they seem and who communicate or act in an inappropriate manner.
 
About The Eugene Bowman Economic Empowerment Center
The Eugene Bowman Economic Empowerment Center is a non-profit, tax-exempt organization located in San Diego, California that is dedicated to providing personal support, counseling, and long-term programs to low-income, at-risk youth and families in a compassionate and healing environment.
 
Since May 2003, the Youth Empowerment Center has providing counseling and information to victims of violence. They believe it is important for survivors of all types of violence to regain control of their lives. The Center empowers them to make their own decisions through the recovery process. This includes such decisions as reporting their victimization to the police, and seeking medical services and counseling.
 
With a particular concern for at-risk youth, the EBEEC works to improve the conditions of all youth. Past programs have included Emphasis on Moms, Project Success, Girl Talk, Lasting Family Connections, Young Males United, and many more. Visit http://www.empowering-youth.org/
 
Contact:
The Eugene Bowman Economic Empowerment Center
Jon Gold, Media Coordinator
Lorraine Bowman, President/Founder
4249 Manzanita Drive
San Diego, CA 92105
Phone: (619) 281-3312
Fax: (619) 281-8023
 
Press Release Unleashed By:
Nielsen Technical Service
http://www.NielsenTech.com
“Be what they’re searching for!”

Thursday, September 14, 2006

Can You Buy Designer Furniture For Less?

 
Chic On A Shoestring: How To Buy Designer Furniture For Less

Consumers want stylish, cost-effective and chic architectural furniture. But how can a shopper buy high end product without getting ripped off? We know a Beverly Hills secret website that offers rock bottom prices, for high end designer goods, named Gibraltar Furniture. This internet store smokes any other retail source on the internet and offers name brand furniture products for wholesale.

Los Angeles, CA (PRWEB) September 6, 2006 -- Do you want to know how to buy architectural reproductions & originals for wholesale on the internet? We can enlighten you regarding the best sources on the web to purchase furniture at factory direct warehouse prices and tell you how to differentiate the frogs from the princes.

We know a Beverly Hills little known website that offers rock bottom prices, for high end designer goods, named Gibraltar Furniture (www.gibraltarfurniture.com).

This 90210 Internet store offers name brand furniture products, from world famous designers, for wholesale.

Consumers want stylish, cost-effective and chic design products from the Deco, Mid-Century, Pop, and Post-Modern eras. But how can a consumer buy high end product without getting ripped off? What should consumers look for to locate the good knock offs, avoid the bad, and the ugly ones?

20th century modern architectural furniture has inspired avante garde designers, collectors, and home owners. Are you interested in finding out the differences between high priced original furniture and a reproduction?    

We can advise you about all of the insider dark and dirty secrets which include price fixing, cost manipulation, and miss-information campaigns. Stay tuned and we will even name names.

Public demand for stylish designers such as Mies Van Der Rohe, Charles and Ray Eames, Le Corbusier, Eileen Gray, Poul Kjærholm, Isamu Noguchi, and Harry Bertoia is sky high. Film, print, and television life style shows on the Home Channel have all fueled a massive demand for gorgeous furniture that is both comfortable and artistic.

Bauhaus is the common term for the Staatliches Bauhaus, an art and architecture school in Germany that operated from 1919 to 1933 and briefly in the United States from 1937-1938. The name Art Deco derived from the Exposition Internationale des Arts Décoratifs et Industriels Modernes, a World's Fair held in Paris, France in 1925.

In the past consumers who wanted blue chip architectural furniture could only buy items from designers who worked directly with manufactures like Knoll, Herman Miller, Steelform, and Cassina. Prices from the official manufactures where stratospheric for Art Deco, Bauhaus and Mid-Century reproductions of high end furniture. The results were pricey units with costs far out of range for normal income families and collectors.

In the 1990’s a major change occurred in the market place. For the first time Buyers could now purchase product from high end firms like DWR, and avoid having to hire a decorator. However, on the down side the end user still had to pay full list prices, taxes, and still had to wait several months for delivery.

Now a second revolution has occurred in the retail market place that has transformed the buying process for consumers. For the first time in history home owners and collectors are purchasing factory direct goods at wholesale prices via the web. The internet has created a reverse auction process where the consumer wins by finding the lowest price, for the highest value. This is a totally transparent process that has turned the world on end and changed the entire buyer/seller paradigm.

Many of the designs that DWR, Herman Miller and Knoll sell are now in the public domain. This includes most classic Bauhaus, Art Deco, and mid century pieces. In the past, manufactures had to pay an extra fee for the use of these designs and the artist was paid a royalty fee for each product that was produced. However many of these designs no longer require such as their copyright protection has expired.

However instead of lowering the retail price these industry leaders have opted to just hold onto their savings instead. They do this to capitalize on their gains and to assuage prior buyers that their purchases have not been devalued. So rather than decreasing the list the big players are more than happy to gouge you for even more money.

With releases from Herman Miller, Knoll, Vitra, and Cassina the consumer is lead to always pay more for the use of licensed products than a reproduction. However all of the pieces that these companies sell are duplicates of the originals as well.

We did a Goggle search for designers and we found, “One company that features a wide array of discount architectural modern, high quality furniture including prices made by world famous artists. Gibraltar Furniture is one of the leaders in the world for internet modern architectural products. Gibraltar sells both original and reproduction furniture manufactured in Italy, and in Asia based on the original specifications, and offers exceptional, finest quality at popular prices.”

The Eames Lounge Chair and Ottoman is a highly prized mid century functional art piece. Eames first produced this architectural master piece as a birthday present for his best friend, noted Hollywood producer Billy Wilder. It was first unveiled on the “Today Show” and has played an important part in furniture history. This set occupies a prominent place in the hall of design fame.

We searched the internet and found that DWR retails this piece for $3125. They offer this reproduction in a very limited range of leather choices. In comparison, we discovered that the Gibraltar release of this classic set sells for only $1595. This collection can be ordered in a rainbow of different leather selections and also can be fabricated in COL (Customer Own Leather) or COM (Customer Own Material). This model can be ordered in Black, Bright White, Ivory, Camel, Chocolate, Ivory, Lemon, Saddle Tan, Brandywine, Cognac, and Golden tan in your choice of a walnut or a rosewood shell. These are options that Herman Miller does not even support.

An official Fritz Hansen Poul Kjærholm PK24 Chaise Lounge in wicker, with a stainless steel frame, and leather roll headrest sales for $10,858 from the manufacture. At Gibraltar we found a replica of this price for only $1500. A prudent shopper would save $9358 in one fell click!

Located at www.gibralatarfurnitre.com (Telephone 800 416-3635), this west coast Company and has been in operation for over 50 years. Gibraltar is based in Beverly Hills, 90210, and is an insider secret for blue chip merchandise at warehouse prices. Designers like their clean, well lead out website, and say that this supplier to be an excellent resource for factory direct pricing for high end furniture.

Yahoo has this to say about Gibraltar, “This Company is wonderful, prices are unbeatable their customer service is great. They go the extra mile to please the customer. I definitely recommend this company. Another Yahoo contributor states “Best Company that we have ever found on the internet. Beats DWR by a mile. Great personal service and unbeatable prices. We would recommend this company to our friends."

Any piece you see for sale, whether it’s an Eileen Gray table or a Le Corbusier chaise, is not a piece the designer ever actually touched. Sure they designed it, and even created prototypes, but times have changed and, more importantly, so have technology. What you see for sale at stores like DWR are reproductions or, as licensees and licensors like to say, “Re-editions,” and, more often than not, they are revised.

An internet review by Designdecormodern states that Gibraltar Furniture’s “Beverly Hills store is nirvana for people who want designer furniture at wholesale. I purchased a Le Corbusier lounge reproduction for only $799. This compares to $2195 from companies like Hive, and DWR which sell the Cassina original. The Gibraltar LC 4 is a perfect copy, at a fraction of the list price, and saved me $1400. My chaise arrived on a pallet that was packed like a Sherman tank. When I unpacked the pallet the piece was even better than my expectations. The leather was indeed 100% Italian and the piece is flawless. In addition to loads of high end furniture at discount prices, they will also take 5% off your purchase if you place them over the phone. They ship straight from the factory to get consumers warehouse prices. I will be defiantly shopping here again soon.”

Gibraltar also discounts the entire line of products from Blu Dot, Emeco, Gordon International, Modern Outdoor, Serralunga, Compar, Dare Décor, David Edwards, .Fabulox, Color & Life, Firefarm, Girari, Gray, Havaseat Chairs, Innovation, IQMatics, Janke, Jet Age. Kenshoma, Lunar Lounge, Malik. Modern Outdoor, Offi, Oeuf, OFM, Ogus Design, The Phillips Collection, Studio4LA, Touch Design, Trevi Outdoor, Veneman, Zuo, and 100Times Better among others.

All in all, savvy consumers should look for factory direct, wholesale prices, instead of the top dollar retail price that old line brick and mortar stores charge. Then just sit back and you can laugh all the way to the bank!

For additional information on the news that is the subject of this release contact Bradley Friedman, director of Pubic Relations.

Images for all products can be obtained at www.gibraltarfurniture.com
Contact:
Bradley Friedman, Director of Public Relations
ACMETOYS
310 276-5509
http://www.gibraltarfurniture.com

###

Press Contact: Bradley Friedman
Company Name: ACME
Email: email protected from spam bots
Phone: 310 276 5509
Website:
www.gibraltarfurniture.com

Wednesday, September 13, 2006

Bitch Magazine

Bitch
 
by Fern Siegel, Wednesday, September 13, 2006
 
BITCH. IT IS, HANDS-DOWN, the best title--ever--for a magazine. And its tagline, "feminist response to pop culture," seals the deal. A sassy quarterly with a thoughtful edge, Bitch takes issue with the issues. It has the audacity--what some in the Fourth Estate would call an obligation--to challenge the status quo. Clearly, intelligent debate vs. name-calling and fear-mongering is a hallmark of a free society. Just ask any Third World despot his views on dissidents. Hallmark doesn't make a card with his response.
 
Bitch, which has been kicking butt for 10 years, is serious, though-provoking and appreciates the ironies that define pop culture. By culture, it means politics, arts, entertainment and society--and no less an esteemed institution than Duke University houses it in its archives.
 
Happily, the pub escapes the stench of earnestness that can envelop do-gooders. Sure, it's preaching to believers, but so is Rush Limbaugh. The difference is its take--and take it from me, Bitch isn't strident or a left-wing apologia. For openers, it notes that feminism is complex; women often disagree--intensely--on its mission and tactics. Plus, Bitch is a nonprofit magazine. According to its Web site, ad revenues count for less than 10 percent of the budget. In short, its survival is hard-won.


The magazine does not justify any particular ideology; it critiques mainstream culture. And it made me think about topics or viewpoints I hadn't previously considered. Be honest--how often does that happen? Most people read magazines that tell them what they want to hear. Opposite view? Perish the thought! The polarity in current political discourse, never mind the venom spewed on talk shows, is enough to convince the most obstinate: Discussion is a lost art in America. (That's why I love The Week: one topic, myriad views.)
 
Given its quarterly status, Bitch's articles are deliberately long. Like New Yorker long. They are often compelling and well-written, though I still subscribe to Frank Lloyd Wright's dictum: Less is more.
 
Yet the piece on "Miss Interpreted--Beauty Pageants Meet Their New Ideal" made important points about the history of such contests. For instance, some Miss Americas have used their terms to promote public policy, such as hospice care. The 1973 winner was the first to use her scholarship for professional education (law school) and lobbied to add an interview portion. Ms. Wheelchair American is judged on public-speaking abilities and knowledge of disability issues, not beauty. Miss Earth promotes eco-awareness, albeit alongside the swimsuit competition. Apparently, the environment in question is, as Walt Whitman put it, "the body electric." My favorite pageant is Miss Gay Metropolitan Tokyo, featuring male-to-female transsexuals. I'd like to see Bob Barker emcee that one. Whether pageants are a cheesy, outdated idea isn't the point. Bitch takes an insightful look at a cultural icon.
 
Similarly, "Bare Necessity" addresses the hot topic of porn in a Q&A with Carly Milne, the author of Naked Ambition--Women Who Are Changing Pornography. I was taken aback by Milne's casual tone--porn has its down side, but she says it's not degrading women, it's--wait for it--"sex positive." Tell that to Linda Lovelace! I can't claim--thankfully, my mother would kill me--a stint in the porn industry to research a book. (It gives new meaning to getting in bed with a subject.) Nor do I trust the author's overly breezy explanations. But she did raise provocative, unsettling points.
 
For music fans, the discussion of Dolly Parton and Madonna was downright smart. Madonna's obsessive reinvention, which skirts class, gender and race, is juxtaposed with Parton's busty blonde personae. Both have flirted with kitschy versions of themselves, but Parton's artifice is seen as authentic. By contrast, the Material Girl's authenticity rests on her chameleon-like abilities. When she decides she's no longer a Kabbalah devotee and morphs into a voodoo priestess who only wears brightly patterned hemp and speaks in a Haitian accent, will any of us be surprised? I, for one, will be disappointed if she doesn't.
 
In short, Bitch is a big-picture magazine, be it features on a child-free life or a reproductive-rights reading list, which reviewed five books that took both a scientific and historical approach. The section gave a synopsis, and an informative "good/not so good" appraisal. The FDA should be this detailed. Yes, it's another hot topic, but if we separate myth from reality, science from politics, we approach a loaded subject with knowledge and understanding. We don't have to agree; we do, however, have to agree to stick to the facts.
 
Finally, cheers to the copywriter who came up with this gem on the subscription card: "Bitch, because your brain is your most important body part." Anna Wintour, are you listening?
 
Fern Siegel is Deputy Editor of MediaPost.
 
Magazine Rack for Wednesday, September 13, 2006: http://publications.mediapost.com/index.cfm
 
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