New Love From Above Campaign

It's Paisley, Love

McKinney and Virgin Atlantic Airways Create Virgin Atlantic Paisley as Part of New Love From Above Campaign

April 17, 2008 -- McKinney, Virgin Atlantic Airways and its agency of record, McKinney, have created a new brand expression for the innovative airline: Virgin Atlantic Paisley.

Introduced as part of Virgin Atlantic's new Love From Above campaign that helped celebrate its newly unveiled Premium Economy cabin, the highly visual, intentionally clashing red and purple paisley was designed to imply both style and substance. At first glance, the paisley reflects iconic British design. But upon further inspection, travelers can see something more: Virgin Atlantic and British bits and bobs, such as umbrellas, tea cups, lions, planes and Big Ben sprinkled throughout the lively design.

Keith Ciampa, McKinney interactive creative director, teamed with UK-based Robert Gonzales to create design templates flexible enough to plug in dynamic messages that were tailored to a variety of environments and audiences both online and off. The paisley can be seen throughout the entire Love From Above branding platforms that includes everything from beer glasses and coasters to outdoor boards, kiosks, wrapped London cabs, online banners and Virgin Atlantic's first-ever WAP site, http://LoveFromAbove.mobi.

Quotes attributable to Aimee Young, head of brand and advertising, Virgin Atlantic North America:

-    "For 24 years, we've approached flying differently, treating our passengers like guests and innovating on their behalf. In recent years, we've been known for the distinctive features in Upper Class, such as the complimentary limo service and onboard bar. Love From Above reminds travelers we deliver a phenomenal experience regardless of where they sit on the plane."

-    "The paisley celebrates Virgin Atlantic's belief that traveling doesn't have to be a boring, stuffy affair and Love From Above helps us connect with people who see travel the same way we do."

Quotes attributable to Keith Ciampa, Interactive Creative Director at McKinney:

-    "Virgin Atlantic Airways is a premium brand and our goal was to capture the brilliant basics and magic touches that create every flight experience."

-    "Virgin Atlantic Airways is known for its unparalleled service and innovation. Including the newly unveiled Premium Economy cabin, which is now featured on every flight from the US. But how many companies can boast their very own paisley?"

Please contact Janet Northen at email protected from spam bots to arrange an interview and/or for additional quotes.

About Virgin Atlantic
Founded in 1984, Virgin Atlantic Airways now offers high-flying service from 10 U.S. cities to London, operating long-haul services to 33 destinations worldwide as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai, with recent growth to Mumbai, Dubai, Nairobi and Chicago. Even with Virgin Atlantic's growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.

-    There are 38 aircraft in Virgin Atlantic's fleet, comprising 747-400s, A346-600s and A343-300s.
-    Sir Richard Branson is the Founder and President of Virgin Atlantic.
-    In 2007, Virgin Atlantic carried approximately six million passengers. Even with Virgin Atlantic's growth, the service remains customer driven with an emphasis on value for money, quality, fun and innovation.

About McKinney
McKinney is an advertising agency pioneering the industry in crafting rich conversations that build strong emotional and transactional connections between brands and the right people.

Founded in 1969, the Durham-based agency has created some of the most innovatively integrated marketing communications programs, including Audi of America's Art of the H3ist, Travelocity's Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV. McKinney's clients include Brown-Forman Corporation's Southern Comfort, Coldwell Banker, Full Frame Documentary Film Festival, Major League Gaming, The NASDAQ Stock Market, Qwest Communications, Travelocity, Virgin Mobile USA and Virgin Atlantic Airways. Two-time winner of the Yahoo! Creative Summit and one of the top EFFIE winning agencies in 2007, McKinney's work is also recognized by the Cannes Advertising Film Festival, the New York Andy Awards, the One Show and the Interactive Advertising Bureau's MIXX Awards, among others.

McKinney is an independent operating subsidiary of Havas, the sixth-largest advertising and communications group in the world. For more information, visit our Web site at www.mckinney.com.

Press Contact: Default User
Company Name: Mckinney and Silver
Phone: 919.313.4062
Website: http://LoveFromAbove.mobi