Wednesday, February 03, 2010

Invoice Factoring Company at Major Food Drive

Invoice Factoring Company Volunteers at Major Food Drive

A Spokane, Washington factoring company's principals and staff members volunteered for the 10th Annual Tom's Turkey Drive. Complete turkey dinners were sold to grocery store patrons for $15 and donated to Second Harvest Food Bank, which supports 20 emergency food banks in the Spokane area. Over 11,000 meals were donated in the days before Thanksgiving and over $95,000 was raised for the food bank.

Spokane, WA, December 04 -- Universal Funding Corporation principals and staff members volunteered their time to the 10th Annual Tom's Turkey Drive in Spokane, WA on November 20, 2009. Complete turkey dinners were purchased by local grocery store patrons for $15 and donated to Second Harvest Food Bank.

Stationed at the Rosauers grocery store on 14th Avenue, UFC volunteers loaded turkey dinners into the truck, handed out flyers, and stood outside in the rain to encourage motorists to come in, and accept donations for the food bank. Despite the cold, dark, and wet conditions, the UFC volunteers arrived early and stayed late for their shift and had a great time contributing to our community.

11,092 turkey dinners were donated, exceeding the goal of 10,000 for this year. Early estimates tally over $95,000 in cash donations, which is enough to help Second Harvest secure, warehouse, and distribute 570,000 additional pounds of donated food within Spokane County.

Universal Funding Corporation is proud to have worked together with over 500 other volunteers to help those who are less fortunate in the community. To learn more about accounts receivable financing call Universal Funding at 1-800-901-2418 or visit their website UniversalFunding.com.

Contact Information
Universal Funding Corporation
Chad Heaton
800-901-2418
chad@unviersalfunding.com
www.universalfunding.com

Saturday, January 30, 2010

2 Million iPhone Wine Recommendations

iPhone App Makes 2 Million Wine Recommendations in First 6 Months

Hello Vino provides wine recommendations to consumers at the point of purchase through its free iPhone app and mobile Web sites.

Modesto, CA, December 04, 2009 -- The free Hello Vino iPhone app has served over 2 million wine brand recommendations to consumers since its release in June, 2009. Current trends indicate a 20% increase in recommendations each month, with tremendous 250% growth in the month of November due to Thanksgiving-related activity. December is expected to surpass previous performance due to the upcoming holidays.

Hello Vino has also launched its new advertising program, connecting brand-specific wine recommendations to consumers. The program is free for wineries to enter their wines into the Hello Vino database, which will be served to consumers at random. Wineries can then choose to purchase premium placement for their wines on a cost-per-click basis. The Hello Vino service is free to consumers and is available on any cell phone through an iPhone app, mobile Web site or text messaging.

The new brand advertising program offers wineries a highly targeted, simple to use self-service system with direct access to wine consumers. Designed to support wineries of all sizes, the program, its specifications and reporting tools are available to winery representatives on the Hello Vino Web site at
http://www.HelloVino.com.

Hello Vino ranks #1 on the 5 Must-Have iPhone Apps for Wine Lovers on Mashable.com and #1 on the Top 50 Wine iPhone Apps report by Vintank, a digital think tank for the wine industry. Hello Vino offers brand recommendations with the vintage, price, winery, region, notes, reviews and industry scores (when applicable). Over 300 varietal styles are currently available to consumers searching for wine pairings, gifts, or by taste, flavor, or region.

"Hello Vino has carefully built a service to address the needs and concerns of consumers making wine purchases, and at the same time, provided a viable point of sale option for wineries in the mobile space," said Jim McNamee, co-founder and Marketing Manager.

With a growing number of iPhones being sold (7MM in Q4 2009, 33MM to date, according to Apple), Hello Vino offers both mobile advertising opportunities for brands and an intuitive, user-friendly resource for consumers. Available on iTunes, Hello Vino version 1.1 contains new features, including the ability to share pairings and wine brands to consumers' social networks through Twitter and Facebook, allowing for greater brand exposure.

About Hello Vino:

Hello Vino delivers wine recommendations to PCs and mobile phones, providing wine consumers with the perfect bottle for a meal, occasion, or gift. The free service is available on any cell phone through a mobile Web site, free iPhone app, or text messaging service.

Hello Vino launched its Web site (HelloVino.com) and mobile wine pairing service at the Boston Wine Expo on January 24, 2009. More information, including video demonstrations and photos, is available at
http://www.HelloVino.com.

Contact:
Jim McNamee, Marketing Manager
jim@hellovino.com
(978) 808-6006
www.HelloVino.com

Contact Information
Hello Vino, LLC
Jim McNamee, Marketing Manager
978-808-6006
jim@hellovino.com
www.hellovino.com

Thursday, January 28, 2010

MediaPost Events Calendar - Thursday, Jan 28, 2010

Thursday, Jan 28, 2010   MEDIAPOST
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Here's the industry most comprehensive Events Calendar.
To submit an event visit MediaPost.com or email events@mediapost.com
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Next Week
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Monday, February 01, 2010
ClickZ, DMA, & Email Experience Council : WHAT'S WORKING NOW IN EMAIL MARKETING
Eden Roc , Miami, FL
What's Working Now in Email Marketing: Practical Tips for Taking Your Already Successful Program to New Heights See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable. You'll gain practical tips you can take back, test and implement with your own email program.

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Tuesday, February 02, 2010
Red Door Interactive : RED DOOR INTERACTIVE SPEAKER SERIES: LEVERAGING SOCIAL MEDIA TO ACCELERATE THE CUSTOMER LIFECYCLE
Fuel Cafe - (Located at TAXI) 3455 Ringsby Court, Denver, CO 80216, Denver, CO
Social media is playing a significant role in shaping customer buying decisions. As a result, retailers are abandoning traditional advertising channels in favor of social media and other digital channels to proactively engage consumers in real time. In this edition of Red Door's Speaker Series, a panel of experts will discuss these dramatic changes and provides insights to help optimize your social strategy.

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Tuesday, February 02, 2010
Gotham Media : DIGITAL COCKTAILS: KEYS TO SOCIAL MEDIA CAMPAIGNS
For Your Imagination Studios, New York
INCLUDES WINE RECEPTION Expert panelists in the field of social media and viral communications will offer insights and guidance to what works and what doesn't in creating successful social media and viral campaigns. A discussion of tools, techniques and ideas from the masters.

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Tuesday, February 02, 2010
Social Diva : DIVA NIGHT OUT INVITATION: DIGITAL DIVA CELEBRATION
Hotel on Rivington
Mark your iCals for Tuesday, February 2nd, 8 - 11pm and join us for a special Social Media Week celebration. Social Diva gathered together the "IT" girls of technology in NYC to host a fabu cocktail party! Don't miss the chance to tweet up with some of the most successful Digital Divas that love to socialize on and off the web. Located at the uber-swanky Hotel on Rivington located at 107 Rivington, NY, NY 10002 Mix and mingle with social media's finest Divas and even enjoy your first Twitterific cocktail on us.

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Wednesday, February 03, 2010
Laredo Group : HOW TO SUCCESSFULLY BUILD & MANAGE A DIGITAL AGENCY OR DIVISION
Beverly Hilton, Los Angeles, CA
This is a must-do course for executives who need to start and operate a successful interactive media agency or division. Visit our website for a complete course description and outline. Alternate dates/locations also available.

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Thursday, February 04, 2010
Business Development Institute : HEALTHCARE SOCIAL COMMUNICATIONS LEADERSHIP FORUM BREAKFAST
New York University Midtown Campus, 11 West 42nd Street, Rm 421, New York, NY
The Healthcare Social Communications Leadership Forum is an invitation-only exclusive group of senior marketing and communications executives from prominent pharmaceuticals, hospital groups, medical device and technology companies, and managed care providers. The forum was created from our July 23, 2009 Social Communications & Healthcare: Case Studies & Roundtables event which was sold out with over 375 attendees. The feedback from attendees, speakers, and sponsors was so positive that we saw an opportunity to have a smaller, more private forum for knowledge sharing and networking focused on how leading healthcare brands are embracing social communications to achieve business objectives.

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Thursday, February 04, 2010
Advertising Women of New York : WHAT'S HOT IN MEDIA BUYING FOR 2010
The New York Hilton, New York, NY
Moderator: Abbey Klaassen, Executive Editor, Advertising Age Panel: Rob Jayson, President Strategy, Zenith Media USA George Janson, Managing Partner, Director of Print, Group M Ben Kennedy, Director of Business Development, Joule Andy Chapman, Co-Lead of The Exchange, Mindshare

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Coming Soon
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Monday, February 08, 2010
Borrell Associates : 2010 LOCAL ONLINE ADVERTISING CONFERENCE
Grand Hyatt, New York, NY
Forget the hype. This conference is all about revenue. Borrell's 2010 Local Online Advertising: The 'Business of Making Money' Conference will be unlike any other interactive Internet conference you've attended. It's about making money. Period. At this conference you will explore online advertising business models and strategies, and gain tactical intelligence to "hit the ground running" when you return home.

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Monday, February 08, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Atlanta, Atlanta, GA
Media Buying Academy's Boot Camp is the only 4 1/2 day seminar that teaches the "how-to's" and "ins and outs" of buying both traditional media and the basics of Internet. We've been imitated by many, but ours is a fast-moving, information-packed curriculum taught by experienced, seasoned veterans with style and war stories that will reinforce why things are done the way they are. Our workbooks (5 of them) are over 2,000 pages and worth the cost of tuition by themselves. Don't miss this seminar! Learn how to buy media with power and confidence! Learn about Newspaper, Outdoor, Theater, Radio, Cable TV, Broadcast TV, Transit, Consumer Magazines, B2B, Media Planning Tips and Internet buying. Agency staffers love this class. Marketing Directors learn how to communicate with their agencies. Call 1-800-622-2893 or visit our website at: www.mediabuyingacademy.com Hurry, seating is limited.

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Monday, February 08, 2010
Borrell Associates : 2010 LOCAL ONLINE ADVERTISING CONFERENCE
Grand Hyatt, New York, NY
Forget the hype. This conference is all about revenue. Borrell's 2010 Local Online Advertising: The 'Business of Making Money' Conference will be unlike any other interactive Internet conference you've attended. It's about making money. Period. At this conference you will explore online advertising business models and strategies, and gain tactical intelligence to "hit the ground running" when you return home.

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Tuesday, February 09, 2010
Media Research Club of Chicago : MRCC FEBRUARY LUNCHEON
Maggiano's Banquets - 111 W. Grand Ave. Chicago, IL
Please join the Media Research Club of Chicago for our monthly luncheon on February 9th from 12:00 PM to 2:00 PM at Maggiano's Banquets - 111 W. Grand Ave. Chicago, IL. Our topic for February is "What's New with the 2010 Census" and Dr. Virginia Carlson of MCIC will be speaking following lunch. $35 for members of the MRCC and $45 for non-members in advance or $40/$50 at the door. The MRCC is a professional organization with over 50 years of active participation by members of the media research industry in the Midwest.

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Tuesday, February 09, 2010
The ADVERTISING Club : SPORTS MARKETING INNOVATION
535 Madison Ave, New York, NY
Our panel of premier brand leaders will discuss the value they see in sport sponsorships and how they strategically use sports to enhance their marketing and brand messaging. These leaders will assess the shifts in consumer demand in today's market and discuss the successful innovative initiatives they put in place to connect with consumers and strengthen the brand relationship. They will also touch base on the importance of their sport sponsorship commitment and how it translates to ROO and ROI for brands.

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Wednesday, February 10, 2010
Search Engine Academy of Oregon : SEARCH ENGINE MARKETING TIPS AND TACTICS - A FREE EVENT
MacForce, 100 SE Salmon, Portland, OR
Join Colleen Wright of the Search Engine Academy of Oregon and get some search engine marketing tips and tactics that you can implement immediately at this free seminar. While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in July. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

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Wednesday, February 10, 2010
Gotham Media : FAIR USE: THE MEDIA BALANCING ACT
Frankfurt Kurnit Klein & Selz PC, New York, NY
This hands-on seminar will examine the balance that goes into determining what intellectual property must be licensed and what can be used free of charge in the creation of digital and traditional media. Expert panelists will discuss the application of law, precedent and the determination of what constitutes "Fair Use." This program will be extremely valuable to media and technology attorneys as well as to content producers who must deal with these issues on a regular basis. Breakfast 8:00am-8:30am Program: 8:30am-10:00am Attorneys will be awarded 1.5 CLE credit hours for attending this course. Financial assistance is available for attorneys upon request.

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Wednesday, February 10, 2010
DMA : DMA MOBILE MARKETING DAY
DMA Seminar Center, New York, NY
One day of sessions designed for non-technical marketing professionals needing to get their arms around what mobile means to their business.

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Monday, February 15, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
New York, New York, NY
Media Buying Academy's Boot Camp is the only 4 1/2 day seminar that teaches the "how-to's" and "ins and outs" of buying both traditional media and the basics of Internet. We've been imitated by many, but ours is a fast-moving, information-packed curriculum taught by experienced, seasoned veterans with style and war stories that will reinforce why things are done the way they are. Our workbooks (5 of them) are over 2,000 pages and worth the cost of tuition by themselves. Don't miss this seminar! Learn how to buy media with power and confidence! Learn about Newspaper, Outdoor, Theater, Radio, Cable TV, Broadcast TV, Transit, Consumer Magazines, B2B, Media Planning Tips and Internet buying. Agency staffers love this class. Marketing Directors learn how to communicate with their agencies. Call 1-800-622-2893 or visit our website at: www.mediabuyingacademy.com Hurry, seating is limited.

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Tuesday, February 16, 2010
Predictive Analytics World : PREDICTIVE ANALYTICS WORLD
Palace Hotel, San Francisco, CA
Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors. The conference delivers case studies, expertise and resources to achieve two objectives: 1) Bigger wins: Strengthen the business impact delivered by predictive analytics 2) Broader capabilities: Establish new opportunities with predictive analytics

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Tuesday, February 16, 2010
GasPedal : BLOGWELL SAN DIEGO: HOW BIG BRANDS USE SOCIAL MEDIA
Naval Air Station North Island, San Diego, CA
Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal -- in one afternoon, for just $250. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You'll ask questions, discover new ideas, and get answers from people who have been there, done that -- all in four hours. Presented by GasPedal and the Social Media Business Council.

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Wednesday, February 17, 2010
HD EXPO : DIGITAL ASSET MANAGEMENT CONFERENCE
Universal Hilton, Los Angeles, CA
Createasphere (formerly known as HD Expo) is launching a premier Digital Asset Management Conference. This event focuses on Digital Asset Management in the Entertainment & Media space. We have an impressive line up of speakers from the DAM sector including experts from Universal, Fox Filmed Entertainment, Blizzard Entertainment, and Avid among others. The show runs concurrently with Createasphere's Entertainment Technology Expo which includes a technology exhibition, enabling attendees to explore a number of cutting edge technologies and tools. Please don't hesitate to contact us if you'd like to learn more about the conference, and keep checking on our website, as new speakers and events are added every day.
http://www.createasphere.com/damem_february/index.html Contact Kelly Harrell with any questions regarding attending the event. kelly@createasphere.com 818-842-6611

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Wednesday, February 17, 2010
Paragon Media : MEDIA PLANNING & BUYING SEMINAR
Tampa, FL
This 4-module program (each a half-day, for which you can sign up individually) for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms & concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser's message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected & purchased.

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Wednesday, February 17, 2010
Direct Response Academy : DRTV BOOT CAMP WITH ADVANCED MEDIA & LOGISTICS
South Beach Marriott, Miami Beach, Miami, FL
The Direct Response Academy's DRTV Management Boot Camp with Advanced Media & Logistics will be held in Miami Beach, Florida. This is the gold standard training course on infomercial marketing management. The program covers product feasibility to creative & production to product fulfillment and retail sell-through. The program includes an in-depth study of the best practices of managing and buying DRTV media, and how it differs from general ad buys.

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Wednesday, February 17, 2010
Sobel Media : UNCORKING GARY VAYNERCHUK: AN IN-DEPTH INTERVIEW WITH ELLIS HENICAN OF NEWSDAY AND FOX NEWS
The Samsung Experience at Time Warner Center, New York
Join Ellis Henican, columnist for "Newsday" and Fox News Channel's political analyst, to learn how Gary Vaynerchuk has built a business as a wine expert on building compelling personal and business brands.

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Thursday, February 18, 2010
DemandROMI : MARKETING ROI WORKSHOP WITH BONUS SOCIAL MEDIA ROI
The Ashford Club, Atlanta, GA, Atlanta, GA
You've worked hard developing your strategy. Now make sure it works. Attend this workshop & learn how to prove & improve you marketing performance. This marketing ROI and metrics workshop will help you do just that. 3 Key take-aways: 1. Learn how to improve your marketing mix to drive increased revenue, profit and market share 2. Master essential marketing ROI tactics 3. Leverage real case studies to build your own marketing effectiveness culture 4. Bonus: Measuring & managing the ROI of Social Media

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Thursday, February 18, 2010
Oregon Training Network : AGILE SCRUM MASTER CERTIFICATION
Hilton Portland & Executive Tower, 921 SW Sixth Avenue, Portland, OR
SolutionsIQ Certified ScrumMaster Training gives you all the tools and information you need to get started with Scrum and Agile. Delivered by SolutionsIQ's world-renowned Certified ScrumMaster Trainers, this course shares time-tested practices for managing Product Backlogs, planning your releases and iterations (Sprints), and tracking and reporting progress. You'll learn how to lead Sprint Planning meetings, Daily Scrum meetings, Sprint Review meetings, Sprint Retrospectives, and much more.

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Thursday, February 18, 2010
BTOB NETMARKETING BREAKFAST SERIES - SAN FRANCISCO
Hotel Nikko
Learn how to get the best results out of your interactive marketing campaigns! Please note for the free offer: Marketers are required to register at least 24-hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.

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Thursday, February 18, 2010
DigitalFlashNYC : DIGITALFLASHNYC'S EXCLUSIVE NETWORKING EVENT: NOW WHAT? WHAT ARE BRANDS REALLY GETTING?
Roger Smith Hotel, New York, NY
DigitalFlashNYC brings our next Exclusive Networking Event: Now WHAT? What are Brands Really getting? The walls of communication between brands and consumers have been broken. Everyone's on Twitter, has a Facebook fan page, etc...Now What? Are your sales increasing? Is there tangible ROI? Increased Brand Awareness? Increased Consumer Awareness?

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Friday, February 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 101
Tampa, FL
This half-day program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as the more recent developments in online advertising. Basic terms and concepts are covered followed by an overview of various solutions available today, including rich media, search, social media, email and viral marketing to name a few. Participants will leave the session with a thorough understanding of the different options available to them.

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Friday, February 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 201
Tampa, FL
This half-day draws upon the many principles introduced in the morning session. Covered are the various ways of targeting as well as the metrics that are used to measure success for branding versus performance objectives. Participants will learn how to evaluate digital options against marketing goals, the value of buying on a CPM versus CPC/CPA basis, how ads are served, how to evaluate providers, etc. Finally, participants learn how to execute a buy, what to include in an RFP as well as an insertion order and how to optimize a campaign.

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Monday, February 22, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Cincinnati, OH
Media Buying Academy's Boot Camp is the only 4 1/2 day seminar that teaches the "how-to's" and "ins and outs" of buying both traditional media and the basics of Internet. We've been imitated by many, but ours is a fast-moving, information-packed curriculum taught by experienced, seasoned veterans with style and war stories that will reinforce why things are done the way they are. Our workbooks (5 of them) are over 2,000 pages and worth the cost of tuition by themselves. Don't miss this seminar! Learn how to buy media with power and confidence! Learn about Newspaper, Outdoor, Theater, Radio, Cable TV, Broadcast TV, Transit, Consumer Magazines, B2B, Media Planning Tips and Internet buying. Agency staffers love this class. Marketing Directors learn how to communicate with their agencies. Call 1-800-622-2893 or visit our website at: www.mediabuyingacademy.com Hurry, seating is limited.

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Monday, February 22, 2010
Gravity Summit : GRAVITY SUMMIT AT UCLA - SOCIAL MEDIA MARKETING FOR BUSINESS
330 DeNeve Drive Los Angeles CA 90095, Los Angeles, CA
Gravity Summit 1 Year Anniversary Social Media Marketing for Business We educate, inform, and empower DATE: Monday, February 22, 2009 9:00 a.m. - 4:30 p.m. REGISTRATION: Standard Price $349, Early Bird Price $249; CEUs Available LOCATION: UCLA Campus: Covell Commons Venue Sponsored by UCLA Extension

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Tuesday, February 23, 2010
Intelliegence Group : INTELLIGENCE GROUP'S GEN Y AND GEN Z TREND SCHOOL
CAA Offices, Los Angeles, CA
Trend School is a complete immersion into the lives of Gen Y and brings to life the trends and interests of today's young consumers. Pulling from our latest youth-driven research and our WINTER 2010 CASSANDRA REPORT, we'll be your guide to approaching this massive consumer audience and take you through an intimate hands-on exploration of the key trends in web, tech, new media, entertainment, marketing, retail, fashion, food and beauty. As part of IG's Cassandra Live offering, Trend School focuses exclusively on creating actionable insights and in-depth knowledge for brands, agencies and organizations to tap into the elusive world of how teens and tweens think, live and act today. Please contact us for more information!

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Wednesday, February 24, 2010
OMMA METRICS & MEASUREMENT
New York City
OMMA Metrics & Measurement is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses. Topics include acquisition and conversion, customer retention, predictive analytics, and attribution.

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Wednesday, February 24, 2010
OpenDialogue Inc. : 3RD ANNUAL SOCIAL MEDIA MARKETING: GET CONNECTED: TAPPING INTO THE ZEITGEIST
The Old Mill Inn, Toronto
If 2009 was about creating awareness of social media communities, then 2010 should be about exploring how to meaningfully engage. At a minimum, all marketers should be monitoring how their brands live online. Do you have a solid grasp of the social media landscape where your product or service is being discussed? If you don't, then you are missing out on a golden opportunity to listen in and learn from your customers. Whether you are new to social media or an early adopter, spend two days with leading social media thinkers, speakers and practitioners and learn how to seamlessly add the power of social media to your traditional media efforts.

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Wednesday, February 24, 2010
Alcove Networks : TALK NYC - ROUND 1
Tribeca, New York, NE
TALK is the space for inspiring conversations. Our network of emerging and established leaders come together at a series of intimate and illuminating gatherings we call Rounds, to discover, define and exchange the ideas that will shape the future of the entertainment, media, advertising and technology industries.

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Thursday, February 25, 2010
OMMA BEHAVIORAL
New York City
OMMA Behavioral is designed for content producers, brand marketers and agency professionals to discuss the latest trends on online behavioral targeting advertising, content production, syndication and delivery. Top advertisers, agencies, and producers discuss and debate the shape of one of the fastest growing delivery platforms of the year. The conference includes keynotes, research presentations, and case studies- all covering and evaluating emerging video solutions.

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Thursday, February 25, 2010
Oregon Training Network : INTEGRATING SUSTAINABILITY INTO YOUR BUSINESS PRACTICES
Lloyd Center DoubleTree Executive Meeting Center, Portland, OR
Learn how sustainability not only improves your company's triple bottom line - financial, social, and environmental - but how it improves your company's image in the world, which can reap huge benefits.

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Thursday, February 25, 2010
Epik One : GOOGLE ANALYTICS SEMINAR FOR SUCCESS
Omni Parker House Hotel, Boston, MA
Learn the basics or expand your knowledge of Google Analytics with the newly launched Google Analytics Seminars for Success. Google Seminars for Success is officially sponsored by GoogleT, so you can trust receiving the most accurate and up-to-date information on the best practices for Google Analytics and Google Website Optimizer Our in-person, two-day training sessions cover everything from basic setup to advanced Google Analytics topics like visitor segmentation and keyword optimization.

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Thursday, February 25, 2010
BtoB : BTOB NETMARKETING BREAKFAST - NEW YORK
Grand Hyatt, 109 East 42nd Street, New York, NY
BtoB NetMarketing Breakfast - New York Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them. 7:45 - 8:30 a.m. - Networking Breakfast /Registration 8:30 - 10:00 a.m. - Program / Q&A

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Sunday, February 28, 2010
Direct Response Academy : ADVANCED DRTV MEDIA
(To be announced soon), San Francisco, CA
The Direct Response Academy presents Advanced DRTV Media in San Francisco, California. This special one day program includes an in-depth study of the best practices of managing and buying DRTV media. This is the only course of its kind for the infomercial industry, specially designed for advertisers, marketers, and general media buyers.

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Plan Ahead
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Monday, March 01, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Boston, Boston, MA
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Monday, March 01, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL I
Friars Club, 57 East 55th Street, New York, NY
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Monday, March 01, 2010
agencyside : REINVENTING THE AGENCY SALES MODEL
Tempe, AZ
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Monday, March 01, 2010
agencyside : EMERGING MEDIA: 100% MORE FUN AND 200% MORE BILLABLE
Fiesta Inn Resort & Conference Center, Phoenix, AZ
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Monday, March 01, 2010
agencyside : GROWING YOUR BUSINESS + STREAMLINING YOUR OPS
Fiesta Inn Resort & Conference Center, Phoenix, AZ
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Tuesday, March 02, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II
Friars Club, 57 East 55th Street, New York, NY
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Tuesday, March 02, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL II
Friars Club, 57 East 55th Street, New York, NY
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Tuesday, March 02, 2010
Omniture : OMNITURE SUMMIT 2010
Grand American Hotel, Salt Lake City, UT
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Tuesday, March 02, 2010
Intelligence Group : INTELLIGENCE GROUP'S GEN Y AND GEN Z TREND SCHOOL, NY
Soho House, Los Angeles, NY
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Wednesday, March 03, 2010
Laredo Group : INTELLIGENT SOCIAL MEDIA MARKETING
Friars Club, 57 East 55th Street, New York, NY
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Thursday, March 04, 2010
Laredo Group : INTELLIGENT RESEARCH, MEASUREMENT & ANALYTICS
Friars Club, 57 East 55th Street, New York, NY
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Thursday, March 04, 2010
Sohobiztube.com : THE CO-ALIGNMENT OF THE CORPORATE AND PERSONAL BRAND - CHICAGO
The Simpson Multi-Purpose Room at Loyola University of Chicago, Chicago, IL
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Thursday, March 04, 2010
BDI : FINANCIAL SERVICES SOCIAL COMMUNICATIONS LEADERSHIP FORUM
New York University Midtown Campus, 11 West 42nd St, Rm 41, New York, NY
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Thursday, March 04, 2010
BtoB : BTOB NETMARKETING BREAKFAST - ATLANTA
The InterContinental Buckhead, 3315 Peachtree Rd NE, Atlanta, GA
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Friday, March 05, 2010
American Women in Radio & Television (AWRT) : 2010 AWRT WOMEN'S MEDIA FORUM
Embassy Suites DC Convention Center, Washington, DC
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Sunday, March 07, 2010
AdMonsters : ADMONSTERS PUBLISHER FORUM US XXII
New York Metro, New York, NJ
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Monday, March 08, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Denver, Denver, CO
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Tuesday, March 09, 2010
Next Level Summits : FOOD MARKETING SUMMIT
Desert Springs JW Marriott Resort & Spa CA, SC
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Tuesday, March 09, 2010
We Media : WE MEDIA MIAMI '10
University of Miami, Storer Auditorium, Miami, FL
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Tuesday, March 09, 2010
We Media : WE MEDIA MIAMI CONFERENCE
University of Miami, Miami, FL
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Wednesday, March 10, 2010
Search Engine Academy of Oregon : SEARCH ENGINE MARKETING TIPS AND TACTICS - A FREE EVENT
MacForce, 100 SE Salmon Portland, OR 97214, Portland, OR
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Monday, March 15, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Baltimore, Baltimore, MD
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Monday, March 15, 2010
Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP - 2-DAY ESSENTIALS
MacForce, 100 SE Salmon , Portland, OR
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Monday, March 15, 2010
Association of National Advertisers : TRAINING WORKSHOP
Reed Smith LLP 522 Lexington Avenue New York , New York, NY
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Wednesday, March 17, 2010
OMMA GLOBAL SAN FRANCISCO
San Francisco, CA
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Wednesday, March 17, 2010
Paragon Media : MEDIA PLANNING & BUYING SEMINAR
Los Angeles
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Friday, March 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 101
Los Angeles
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Friday, March 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 201
Los Angeles
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Monday, March 22, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Seattle, Seattle, WA
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Monday, March 22, 2010
BIA/Kelsey : MARKETPLACES 2010
Sheraton San Diego Hotel & Marina, San Diego, CA
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Monday, March 22, 2010
The Advertising Research Foundation : RE:THINK2010: THE ARF 56TH ANNUAL CONVENTION
Marriott Marquis, New York, NY
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Monday, March 22, 2010
Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP - 3-DAY ADVANCED
MacForce, 100 SE Salmon , Portland, OR
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Wednesday, March 24, 2010
Custom Publishing Council : CUSTOM CONTENT CONFERENCE
Hutton Hotel, Nashville, TN
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Wednesday, March 24, 2010
Business Development Institute : SOCIAL REPUTATION MANAGEMENT PROTECTING & STRENGTHENING YOUR BRAND ACROSS THE SOCIAL WEB
The Graduate Center of The City University of NY 365 Fifth Avenue, Conference Level C, New York, NY
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Monday, March 29, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Las Vegas, Las Vegas, NV
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Thursday, April 01, 2010
MI6 : 2010 MI6 GAME MARKETING CONFERENCE
Grand Hyatt , San Francisco, CA
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Monday, April 05, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Minneapolis, Minneapolis, MN
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Tuesday, April 06, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL I
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Tuesday, April 06, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL I
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Wednesday, April 07, 2010
Strategy Institute : 3RD ANNUAL DIGITAL MEDIA MEASUREMENT & PRICING SUMMIT
Doubletree Metropolitan Hotel , New York, NY
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Wednesday, April 07, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Wednesday, April 07, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL II
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Thursday, April 08, 2010
Laredo Group : HOW TO SUCCESSFULLY BUILD & MANAGE A DIGITAL AGENCY OR DIVISION - AN EXECUTIVE COURSE
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Thursday, April 08, 2010
Laredo Group : INTELLIGENT SOCIAL MEDIA MARKETING
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Friday, April 09, 2010
Laredo Group : INTELLIGENT RESEARCH, MEASUREMENT & ANALYTICS - A SPECIALTY COURSE
The IMPROV, 8162 Melrose Avenue, Los Angeles, CA
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Monday, April 12, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Nashville, Nashville, TN
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Monday, April 12, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL I
New York Friars Club, New York, NY
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Monday, April 12, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL I
New York Friars Club, New York, NY
--------------------------------------------------------------------------------
Tuesday, April 13, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II
New York Friars Club, New York, NY
--------------------------------------------------------------------------------
Tuesday, April 13, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL II
New York Friars Club, New York, NY
--------------------------------------------------------------------------------
Wednesday, April 14, 2010
Laredo Group : HOW TO SUCCESSFULLY BUILD & MANAGE A DIGITAL AGENCY OR DIVISION
New York Friars Club, New York, NY
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Wednesday, April 14, 2010
Laredo Group : INTELLIGENT SOCIAL MEDIA MARKETING
New York Friars Club, New York, NY
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Wednesday, April 14, 2010
BtoB : BTOB NETMARKETING BREAKFAST SERIES - BOSTON
The Westin Waltham-Boston, MA
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Thursday, April 15, 2010
Laredo Group : INTELLIGENT RESEARCH, MEASUREMENT & ANALYTICS
New York Friars Club, New York, NY
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Thursday, April 15, 2010
AdMonsters : ADMONSTERS LEADERSHIP FORUM US IX
The Desmond Tutu Center, New York, NY
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Monday, April 19, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Los Angeles, Los Angeles, CA
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Wednesday, April 21, 2010
eMA -The eMarketing Association : THE POWER OF EMARKETING
Marriott Union Square, San Francisco, CA
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Thursday, April 22, 2010
Forrester Research : FORRESTER'S MARKETING FORUM 2010
Hyatt Regency Century Plaza, Los Angeles, CA
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Monday, April 26, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Syracuse, NY
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Monday, May 03, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Chicago, Chicago, IL
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Wednesday, May 05, 2010
TARGUSinfo : SCORING SUMMIT
New Orleans, LA
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Monday, May 10, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Richmond, VA
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Monday, May 17, 2010
Media Buying Academy : MEDIA BUYING SOFTWARE SEMINAR
Austin, Austin, TX
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Wednesday, May 19, 2010
AdMonsters : ADMONSTERS AD OPS 360° IV
The Desmond Tutu Center, New York, NY
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Monday, May 24, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Phoenix, Phoenix, AZ
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Monday, June 07, 2010
International Academy of Digital Arts & Sciences in conjunction with the Mayor's Office of Film, Theatre and Broadcasting : INTERNET WEEK NEW YORK 2010
Venues Throught New York city, New York, NY
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Monday, June 07, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Atlanta, Atlanta, GA
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Monday, June 14, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
New York, New York, NY
--------------------------------------------------------------------------------
Tuesday, June 15, 2010
The Advertising Research Foundation : AUDIENCE MEASUREMENT 5.0
The New York Marriott Marquis Hotel, New York, NY
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Wednesday, January 27, 2010

Facebook Is Fertile

Facebook Is Fertile Ground

By Kevin Burke Wednesday, January 27, 2010
Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses -- once businesses recognize this opportunity and act on it. Years ago, email changed the way consumers and businesses communicate. Today, Facebook has provided us with a social network that trumps the communication potential of email. The power of this social network has significant marketing potential.

Businesses often don't recognize or perhaps just forget how powerful Facebook can be as a communication platform. It might be that they are so trained to run display advertising that even when they hear about ads performing poorly on social networks, they're unable to identify the new opportunity. This opportunity, however, is NOT advertising -- It is a chance for enhanced communication, which leads to better relationships and improved services. That's what people want.

Facebook is especially attractive to marketers who are trying to connect with moms because moms' limited time and fragmented attention (they're busy!) make it crucial to market to them using methods that fit into their lifestyles and that adapt to their habits. Lisa Finn and I recently completed a study and report on marketing to moms on Facebook. Moms on Facebook are especially appealing to marketers because of the way that moms use this social network -- to interact and share experiences with other moms as well as to talk about the products and services that play important roles in their lives.

Here are a few interesting nuggets from our study that will help you connect with moms on Facebook:

-They log on frequently. More than eight in 10 moms log on daily, and three in 10 log on five or more times a day.

-hey use the site primarily to interact with others in their social networks - which translates into a lot of potential referrals.

-They are receptive to marketing on the site, as long as it follows their rules. Sixty-four percent said they either like ads on Facebook or feel neutral about them.

-Moms are wary of offers that sound too good to be true and want marketers to respect their boundaries by not overloading them with updates. They welcome coupons and other ways to save money, and they are open to sharing their opinions and ideas with the companies they like.

-Three-quarters of moms are fans of at least one company on Facebook, and parenting-specific sites are moms' top picks.

-There are businesses taking advantage of the marketing and communication opportunities on Facebook. Businesses that moms in our research called out include Cool Mom Picks, 24/7 Moms, Janie and Jack, Sesame Place, Crayola, Starbucks, Kodak, Whole Foods and Trader Joes. There can be so many more.

Facebook is fertile ground for marketers to engage mothers and drive sales, but communication must be on moms' terms. While they don't have time for brands that don't get it, they embrace the brands that play by their rules. So seize this opportunity to use Facebook to connect with moms, a market segment that can add tremendous value to a customer base.

Post your response to the public Engage:Moms blog.
See what others are saying on the Engage:Moms blog.

 Kevin Burke works with businesses that appreciate mothers and want to build relationships with them, to deliver marketing experiences that moms value. He is founder of Lucid Marketing, MomsWhoBlog.com and a partner in HeardItFromAMom.com Reach him here.

Do you have strong opinions and inside knowledge about the topic of this newsletter -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

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(c) 2010 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001 




 

Monday, January 25, 2010

The Bulletin Of The Atomic Scientists Review

The Bulletin Of The Atomic Scientists

by Joe Mandese, Thursday, January 14, 2010
Lately, it seems far too many magazines can hear the clock ticking. A few good ones have even run out of time. But for one, a clock counting down the minutes left to its doomsday has actually been a good thing -- if you can call the thing it has been keeping time on, "good." The publication is called The Bulletin of the Atomic Scientists, and the "doomsday clock" that graces its homepage (formerly its cover -- the print edition was suspended in 2008) has been counting down the minutes left to a nuclear Armageddon ever since the birth of the atomic age and the proliferation of nuclear weapons.

I doubt many of you have actually read it, and I know none of you have ever placed it on a plan (it does not carry advertising), and even though I'd include it among my list of favorite magazines, I haven't read an issue of it in nearly 30 years. That changed today when the editors of the Bulletin decided to turn the latest movement of their doomsday hands into an event, and streamed it live on the Internet today. And you'll be somewhat relieved to learn that they moved doomsday back one minute to six minutes to "midnight."

Phew! Citing a more "hopeful state of world affairs" related to the threat of nuclear war -- and, as I was surprised to learn from checking out the latest edition, climate change -- the Bulletin moved doomsday's hands backwards.

I was surprised about the focus on world climate, because when I used to thumb through the Bulletin in my college days in the early '80s, it was all about nuclear proliferation, diplomacy, military stability and the potential effects a nuclear war would have on the biology of planet earth and the things that live on it. But it makes sense that the Bulletin would broaden its mandate to include modern-day threats to humanity, and sure enough, its current issue is chockful of insights about climate change, biological threats, and even genetics.

Among the main features in the January/February edition is an interview with Harvard geneticist George Church, as well as more conventional fare, including a profile on the current state of Russia's nuclear forces.

So you may wonder why the Bulletin is one of my favorite magazines, and why I've chosen to write about it now. Part of it must be that growing up in the '60s in the shadow of the Cuban missile crisis and the frigidness of the Cold War, I was a little obsessed with nuclear annihilation. Some of the other must-reads in my college days were McGraw-Hill's Aviation Week & Space Technology and Jane's Defence Weekly, which are like military industrial porn, showcasing the latest in weapons of mass destruction.

But a more important reason for reading the Bulletin now is that it does what any great magazine should: provide context on some important issues, and make us understand how they affect the world we live in. In fact, I would argue that it may be the most important magazine performing that function, when you think about what's at stake in its subject matter.

I eventually overcame my obsession with nuclear annihilation, and stopped reading the Bulletin in the post-Glasnost era of nuclear stability, but I never lost sight of the horrors that humans -- especially brilliant scientific thinkers -- could unleash on our world. And it wasn't until I read an even more horrifying piece of magazine journalism -- an article former Sun Microsystems Chief Scientist Bill Joy wrote for Wired magazine some years ago, entitled, "Why The Future Doesn't Need Us," that anything approached the kind of reasoned exposition about humanity's potential to disintermediate itself, than what I read in the Bulletin during the height of the Cold War.

But now that I know the Bulletin has broadened its mandate to include other modern-day issues -- and even some important futuristic ones -- I think I'm going to start reading it again. It's not necessarily the kind of pleasant or diversionary subject matter I get from some of my other favorite publications, but it's definitely matter worthy of our attention.

MAG STATS

Published by: Bulletin of the Atomic Scientists
Frequency: Online only, every other month
Web site:
http://www.thebulletin.org/

Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.
Joe Mandese is Editor of MediaPost.

Magazine Rack for Thursday, January 14, 2010:
http://www.mediapost.com/publications/
?fa=Articles.showArticle&art_aid=120664


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